How It All Started
Look, I'm not gonna feed you some polished origin story. Back in 2018, I was burnt out from the corporate grind and spending way too much time in cookie-cutter gyms that felt more like assembly lines than training grounds.
I'd been coaching athletes on the side for years, watching people transform when they actually had someone who gave a damn about their progress. That's when it hit me - why not create a space where intensity meets intention? Where you're not just another membership number?
Started small in a 2,000 sq ft warehouse space with about 15 members who were crazy enough to trust the vision. We didn't have fancy equipment right away, but we had heart and a solid program. Those first members? Some of 'em are still crushing it with us today.
These days, our coaching team's grown to 8 incredible trainers - each bringing their own flavor to the mix. We've got former competitive athletes, nutrition nerds, mobility specialists, and weightlifting junkies. Different backgrounds, same obsession with results.
What We're Really About
Here's the deal - we're not trying to be everything to everyone. We focus on high-intensity functional training because it works. Period. Whether you're an office worker trying to reclaim your strength or a competitive athlete chasing PRs, our approach scales to meet you where you're at.
Our Philosophy (No BS Version)
- Intensity builds character - We push hard but we're not idiots about it. Proper form and smart progression always come first.
- Community over competition - Yeah, we track numbers, but your biggest competition is yesterday's version of yourself.
- Results don't lie - We measure progress because guessing sucks. Data-driven programming meets real-world application.
- Recovery isn't weakness - You can't pour from an empty cup. That's why mobility and recovery sessions are built into our programs.
- Personal attention matters - Small class sizes mean coaches actually know your name, your goals, and your limitations.
Why We're Different
We're not a franchise pumping out identical workouts. Every program's designed in-house by coaches who actually train here. We test everything on ourselves first - if it sucks, it doesn't make it to the floor.
Plus, we've got your nutrition dialed in with personalized planning. Because you can't out-train a garbage diet, and we're not gonna pretend otherwise.
